Focalex: Advertisers: FAQs

Advertisers FAQs

Is there a minimum advertising buy for Focalex?
Due to the time and manpower necessary to set up an effective campaign, Focalex maintains a minimum buy of $2,500.

Can Focalex generate leads for international advertisers?
With our large network of properties and our geo-targeting capabilities, we can easily generate international leads for our clients.

What properties does Focalex generate its leads from?
Leads are generated directly from the Intermix Media network of properties and those publishers who participate in our various affiliate programs. Each affiliate partner goes through a rigorous screening process before admittance to our programs. Not only do we ensure that the affiliate doesn't not have objectionable content, we also make sure that they are not incentivizing their users in anyway to complete offers.

Who hosts the offers?
In most cases Focalex hosts the offers to ensure that the proper validation is in place and to prevent fraudulent activity.

Do I pay for invalid leads?
Focalex performs exhaustive testing to ensure the specific validation you require is built into your offer. However, should an invalid lead get through, Focalex will not charge you for it.

What sort of data posting is available?
Focalex provides traditional daily or weekly batch files but also can provide more complex custom solutions as well.

Can Focalex collect custom data for my offers?
Offers can be completely customized to collect only the information that is relevant to you.

Is my data shared with other advertisers?
Absolutely not. Focalex generates leads for you and you alone. We do not sell the information to other advertisers; Nor do we use the information for our own marketing efforts.